Reference

Unsubscribe and Email Preferences

Summary

Understand unsubscribe handling and preference-aware outbound email behavior.

Steps

  1. Use unsubscribe links in outbound emails.
  2. Confirm opt-out behavior is reflected in contact state.
  3. Avoid re-enrolling unsubscribed contacts into email sequences.

Expected Result

Email communication remains compliant and respects recipient preferences.

Screenshots

Visual reference aligned to each step with desktop and mobile variants.

Step 1

Desktop screenshot for Unsubscribe and Email Preferences: Use unsubscribe links in outbound emails.
desktop Use unsubscribe links in outbound emails.
Mobile screenshot for Unsubscribe and Email Preferences: Use unsubscribe links in outbound emails.
mobile Use unsubscribe links in outbound emails.

Step 2

Desktop screenshot for Unsubscribe and Email Preferences: Confirm opt-out behavior is reflected in contact state.
desktop Confirm opt-out behavior is reflected in contact state.
Mobile screenshot for Unsubscribe and Email Preferences: Confirm opt-out behavior is reflected in contact state.
mobile Confirm opt-out behavior is reflected in contact state.

Troubleshooting

  • If unsubscribe link fails, retry using the latest email link.
  • If unsubscribed recipients still receive email, pause outreach and escalate.